Guaynabo, Puerto Rico- August 21, 2020 - T-Mobile reaffirms its commitment to the Island, once again, and launches a new advertising campaign 100% from here. The production company OK-SHOWME, led by renowned director Carlitos Ruiz, produced this new advertising campaign starring the beloved Alexandra Fuentes and Angelique Burgos (La Burbu). In it, Alexandra welcomes Angelique to the magenta family, while highlighting the benefits of this union.

“Now when many companies are not investing, we are betting on local talent and continuing to support the island's economy. In these times of pandemic, it was a great challenge to produce a new commercial with everyone's safety as a priority, but when there is a great internal and external work team, especially these two incredible women who are part of our family, comedians, but most importantly, tremendous professionals, all the filming was carried out in the most efficient, safe way, using technology in our favor so that everyone could participate remotely”, explained Lyanette Dávila, director of marketing for T-Mobile.

The campaign aims to communicate to consumers the benefits of Sprint and T-Mobile joining forces and that T-Mobile now has the largest 5G network in Puerto Rico. Now more customers can take advantage of the benefits and added value that T-Mobile offers such as:

The largest 5G network in Puerto Rico, with more 5G coverage than anyone on the island.

• Local, award-winning T-Mobile customer service.
• T-Mobile's obsession with its customers, whom it thanks every week with T-Mobile Tuesdays.
• T-Mobile bills arrive with no surprises, taxes and fees included, Netflix and hotspot included on eligible plans.
• All customers can order equipment and accessories through 1-800-TMOBILE.

"What I love about collaborating with the T-Mobile people is that as a company they are always looking to communicate with the Puerto Rican public in rice and beans. Using our phrases, our comedy and the peculiar way we Puerto Ricans have of expressing ourselves in their commercials. You can feel the affection and commitment they have with the people in every piece they make. That commitment extends to supporting local talent in its local productions and promoting young talent in front of and behind the camera. It was different to produce this campaign, given the nature of the pandemic we are living through, taking care of every detail to ensure a safe environment for all involved, and in turn achieving a dynamic, fun production to bring joy to people in their homes," said Carlitos Ruiz, director of the Puerto Rican production house OK-SHOW ME.

"At DDB Latina Puerto Rico we are very proud to be part of an excellent local production. Our team demonstrated their ability, passion and energy in the area of creativity. Thanks to our client's trust, we presented a creative piece at the level required by the brand" said Edgardo Manuel Rivera, CEO of DDB Latina.

The filming was carried out over two days, taking all the necessary security measures required by the current situation. The talent filmed separately, the clients and their agency, DDB Latina, were present via video-conference to witness the entire shoot, and only the necessary technical personnel were present to film. The result: a high-quality, local production that projects a fun dynamic between the two spokeswomen, who highlight the advantages of T-Mobile, with the largest 5G network coverage in Puerto Rico.